Services

About

FAQs

Get more profit for your boutique hotel, with the assets you already have

Sales and marketing consulting to increase direct conversion, maximize guest value, and diversify revenue streams.

client Results

4X

2026 summer

booking pace

+73%

growth in

two years

7.5X

2026 summer

revenue pace

You've built a beautiful stay that guests love.

So why do margins still feel so compressed?

Does this sound familiar?

You hired agencies or spent on ads, but the direct bookings never quite come in and the marketing budget keeps burning.
You invested in tech systems or software, but your numbers never look like the demo or sales rep said they would.
You're working hard, running at capacity some months, but rising costs keep closing the gap on revenue.
You're not sure what to do next, with a dozen tools, tactics, and "must-haves" out there, and no way to tell what's worth your time.

Now imagine...

You know the right next move and how to execute, so your time goes towards what gets your highest returns.
You have stronger guest relationships. A first stay turns into a second, a referral, a name that comes back, year after year.
Your revenue doesn't bank on one channel: direct, repeat, referral, ancillary start adding up on your bottom line.
Wider margins means you have more breathing room to reinvest in upgrades, staff, or finally take that vacation you've been meaning to.

I help you build a more profitable hotel.

I'm Brooke

I design sales and marketing strategies to increase your direct conversion, maximize guest relationships, and diversify revenue streams.

Plus, I help build you the systems to accelerate results and make sure your strategy performs, regardless of staffing or seasonality.

I’ve spent 10+ years in marketing and conversion to drive growth.

You focus on serving your guests. I help you earn more doing it.

Here’s how

it works

step one

First, we'll talk about your goals.

I’ll deep-dive your current sales and marketing to identify core opportunities.

Then, we'll set a goal and that’s where we’ll focus our effort for the next 90 days.

step two

I'll launch your strategy.

I’ll lay out your strategy and set you up with the systems to accelerate your results.

These systems make sure your strategy keeps working, regardless of staffing or seasonality.

step three

We'll track impact.

We’ll track impact for 30 days to see how the changes react to real guests, demand patterns, and operations.

We’ll adjust anything as needed to make sure you’re reaching your goals.

Then I hand over the systems to you, so you can run independently.

step four

You get back control over your property.

OTAs don’t loom over your head anymore, you get to focus on serving your guests, and wider margins give you extra room to breathe.

That's what independence really feels like.

Client Results

4X Booking Pace for Summer 2026

This 14-room boutique was located in a tourist-heavy region. The saturated hotel market meant they were drowning in a sea of options.

I refined the brand identity to differentiate from competitors and improved product perception by leveraging guest experience, amenity inventory, and property story.

Within 2 weeks, their summer booking pace quadrupled across channels.

+6% Booking Conversion Rate

This Mediterranean independent’s booking value underwhelmed in its comp set, leaving this beautiful stay underbooked.

I help them refine room merchandising and added margin-friendly booking perks to attract target guest segments.

Better competitiveness increased booking conversion rates within a matter of days.

+4% Shoulder Season ADR, YoY

High dependence on summer season for yearly revenue left this coastal property financially vulnerable.

I identified their profitable, viable guest markets, then aligned rate strategies and offers to attract those bookers.

They saw a 4% ADR lift on rooms, compared to the year before.

FAQs

What makes you different from other consultants?

Other hotel consultants look across many departments and give you aspirational recommendations that go deep into your guest service, design, and brand ethos.

I operate on speed to revenue. I believe your most profitable opportunities with the shortest runway already exist in your hotel. I help you find those and build on the highest-leverage moves, one 90-day sprint at a time.

Plus, I go beyond just giving you a theory. I put systems in place so you seeing that strategy perform sooner, and regardless of staffing or seasonality.

I’m considering hiring a marketing agency. Why go with you?

Marketing agencies are good at driving more traffic: clicks, reach, and impressions. They often don't ask how that traffic converts to bookings. You can quickly burn through a marketing budget without seeing returns this way.

Instead, if you're looking for a thought partner and hands-on specialist who thinks deeply about not just your demand, but the complete picture of your profitability, I may be a better fit for you.

I'll help you identify where to focus effort, what actually pays off, and support you with systems so you reach your goals.

What kind of results can we expect?

Depends entirely on your baseline and your goals, so it’s impossible to promise specific numbers without data.

However, my strategy for you is always grounded in better profit margins. I’ll help you track it over time so you can make sure you’re reaching your goals.

What’s the typical timeline on this?

Each sprint is 90 days, where we're focusing our efforts on your hotel's highest-leverage move. I'll map your strategy, support you with the systems to accelerate results, then track impact for 30 days.

At the end of 90 days, you'll have everything you need for that strategy to keep bringing in results, regardless of staffing or seasonality.

How much time will this take from our team?

We'll align on one strategy meeting at the start, then touch base on bi-weekly meetings. Plus, you'll have ongoing access to support channels so you can always get help throughout our work together.